| 000 | 00854nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20251220103351.0 | ||
| 008 | 980101s1998 xx o eng d | ||
| 020 |
_a0256218978 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHF5415.1 BEA 1998 | ||
| 100 | 1 |
_aBearden, William O., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing : principles and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
| 250 | _a2nd edition | ||
| 260 |
_aBoston, Mass. : _bIrwin McGraw-Hill, _c1998. |
||
| 300 |
_axxxvi, 615 pages : _billustrations ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 4 | _aMarketing -- United States. | |
| 700 | 1 |
_aIngram, Thomas N. _eauthor. |
|
| 700 | 1 |
_aLaForge, Raymond W. _eauthor. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s812304 : 30102 c. 1 UTB |
||
| 999 |
_c6004 _d6004 |
||