000 00788nam a22002417a 4500
005 20260127152945.0
008 960101s1996 xx eng d
020 _a0132428016
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
084 _aHF5415.2 MAL 1996
100 1 _aMalhotra, Naresh K.,
_eauthor.
245 1 0 _aMarketing research : an applied orientation /
_cNaresh K. Malhotra.
250 _a2nd edition
260 _aUpper Saddle River, New Jersey :
_bPrentice Hall,
_c1996.
300 _axxxiii, 890 pages :
_billustrations ;
_c25 cm.
500 _aIncludes index.
650 4 _aMarketing reseach -- Methodology.
650 4 _aMarketing research.
942 _2lc
_cGC
998 _eBook
_s810583 : 29149 c. 1 UTB
999 _c6013
_d6013