000 00866nam a22002537a 4500
005 20260131103301.0
008 840101s1984 xx eng d
020 _a0024217808
_qhardback
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
084 _aHF5415.2 TUL 1984
100 1 _aTull, Donald S.
_eauthor.
245 1 0 _aMarketing research :
_bmeasurement and method : a text with cases/
_cDonald S. Tull and Del I. Hawkins.
250 _a3rd edition
260 _aNew York :
_bLondon,
_c1984.
300 _axvi, 794 pages :
_billustrations, charts ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 4 _aMarketing research
_vCase studies.
650 4 _aMarketing research.
700 1 _aHawkins, Del I.
_eauthor.
942 _2lc
_cGC
998 _eBook
_s801867 : 4675 c. 1 UTB
999 _c6017
_d6017