| 000 | 00907nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20251201094214.0 | ||
| 008 | 910101s1991 nyua g 001 0 eng d | ||
| 020 |
_a9780029279533 _qHardback |
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| 040 |
_aUniversiti Teknologi Brunei. _beng _cUTB |
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| 084 | _aHF 5415.13 SCH 1991 | ||
| 100 | 1 |
_aSchnaars, Steven P. _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba customer-driven approach / _cSteven P. Schnaars. |
| 260 |
_aNew York : _bThe Free Press ; _aToronto : _bCollier Macmillan Canada ; _aNew York : _bMaxwell Macmillan International, _c1991. |
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| 300 |
_axvi, 319 pages : _billustrations, charts ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCompetition. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s802916 : 28680 c. 1 UTB |
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| 999 |
_c6022 _d6022 |
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