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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin [and] Robert A. Peterson. - 6th edition. - Boston : Allyn and Bacon, 1993. - xii, 720 pages : illustrations, charts, photographs ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780205146116

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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