Strategic marketing problems : cases and comments / Roger A. Kerin [and] Robert A. Peterson.

TextPublication details: Boston : Allyn and Bacon, 1993. Edition: 6th editionDescription: xii, 720 pages : illustrations, charts, photographs ; 26 cmISBN: 9780205146116 Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesOther classification: HF5415.135 KER 1993

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.135 KER 1993 c.1 (Browse shelf(Opens below))	Available	Reg. no. 27594_UTB		801663

Includes bibliographical references and indexes.

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