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Marketing/

McDonald, Malcolm.

Marketing/ Malcolm McDonald [and] John Gattorna. - Singapore : Singapore Institute of Management ; Federal Publications , 1985. - 84 pages : 21 cm.

First published by the Institute of Chartered Accountants in England and Wales. This edition jointly published in 1986 by Singapore Institute of Management and Federal Publications (S) Pte. Ltd.

ISBN: 9971844958

Subjects--Topical Terms:
Marketing.

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