Marketing/ (Record no. 1079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251216115115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850101s1986 si ad g 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9971844958 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415 MCD 1986 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing/ |
| Statement of responsibility, etc. | Malcolm McDonald [and] John Gattorna. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Singapore Institute of Management ; |
| -- | Federal Publications , |
| Date of publication, distribution, etc. | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 84 pages : |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | First published by the Institute of Chartered Accountants in England and Wales. |
| 500 ## - GENERAL NOTE | |
| General note | This edition jointly published in 1986 by Singapore Institute of Management and Federal Publications (S) Pte. Ltd. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gattorna, John. |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 801619 : 14079 c. 1 UTB |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2 | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | HF/5415 MCD | 818333 | 04/02/2009 | 23/12/2022 | General Collection | |||||||
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | HF/5415 MCD | 818269 | 04/02/2009 | 23/12/2022 | General Collection | ||||||||
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 14/11/1988 | HF5415 MCD 1986 c. 1 | 801619 | 16/12/2025 | 16/12/2025 | General Collection | Local Classification | Reg. No. 14079_UTB |