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Upside-down marketing : turning your ex-customers into your best customers /

Walther, George R.

Upside-down marketing : turning your ex-customers into your best customers / George R. Walther. - New York : McGraw-Hill., 1994. - xix, 209 pages : illustrations ; 22 cm.

Includes index Includes index.

ISBN: 9780070680487 0070680485

Subjects--Topical Terms:
Customer services--Management.
Marketing--Management.
Sales management.

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