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Branding in Asia: the creation, development, and management of Asia brands for the global market /

Temporal, Paul.

Branding in Asia: the creation, development, and management of Asia brands for the global market / Paul Tempora. - Revised edition. - Singapore ; New York : John Wiley & Sons, 2001. - ix, 291 pages : illustrations ; 23 cm.

Includes bibliogrpahical references and indexes.

ISBN: 0471479101 9780471479109

Subjects--Topical Terms:
Branding (Marketing)--Asia--Case studies.
Competiton, International--Case studies.

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