Branding in Asia: the creation, development, and management of Asia brands for the global market / Paul Tempora.

By: Temporal, Paul [author.]Material type: Text

TextPublication details: Singapore ; New York : John Wiley & Sons, 2001. Edition: Revised editionDescription: ix, 291 pages : illustrations ; 23 cmISBN: 0471479101; 9780471479109Subject(s): Branding (Marketing) -- Asia -- Case studies | Competiton, International -- Case studiesOther classification: HD69 TEM 2001

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD69 TEM 2001 c.1 (Browse shelf(Opens below))	c. 1	Available	Reg. No. 31193_UTB		814793

Includes bibliogrpahical references and indexes.

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