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Cases in consumer behavior /

Debruicker, F. Stewart.,

Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward. - 2nd edition - Englewood Cliffs, New Jersey : Prentice-Hall, 1986. - xii, 345 pages : illustrations ; 24 cm.

Includes bibliographical references and index

ISBN: 013118332X

Subjects--Topical Terms:
Consumers--Case studies.
Marketing research--Case studies.
Motivation research (Marketing)--Case studies.

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