Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward.

TextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, 1986. Edition: 2nd editionDescription: xii, 345 pages : illustrations ; 24 cmISBN: 013118332XSubject(s): Consumers -- Case studies | Marketing research -- Case studies | Motivation research (Marketing) -- Case studiesOther classification: HF5415.3 DEB 1986

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5145.3 DEB 1986 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 28928_UTB		801879

Includes bibliographical references and index

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