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The customer is key : gaining an unbeatable advantage through customer satisfaction/

Lele, Milind M.

The customer is key : gaining an unbeatable advantage through customer satisfaction/ Milind M. Lele. - New York : John Wiley & Sons, 1991. - xi, 260 pages : illustrations, charts ; 23 cm.

Includes index

ISBN: 0471549177 9780471549178

Subjects--Topical Terms:
Consumer satisfaction.

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