Developing business strategies /
Aaker, David A.,
Developing business strategies / David A. Aaker. - 2nd edition - New York : John Wiley & Sons., 1988. - xv, 364 pages : illustrations ; 24 cm.
Includes index
0471602965
Marketing--Management.
Strategic planning.
Developing business strategies / David A. Aaker. - 2nd edition - New York : John Wiley & Sons., 1988. - xv, 364 pages : illustrations ; 24 cm.
Includes index
0471602965
Marketing--Management.
Strategic planning.