Developing business strategies / David A. Aaker.

By: Aaker, David A [author.]Material type: Text

TextPublication details: New York : John Wiley & Sons., 1988. Edition: 2nd editionDescription: xv, 364 pages : illustrations ; 24 cmISBN: 0471602965 Subject(s): Marketing -- Management | Strategic planningOther classification: HF5415.13 AAK 1988

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.13 AAK 1988 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 23664_UTB		801630

Includes index

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