Developing business strategies /
Aaker, David A.,
Developing business strategies / David A. Aaker. - 4th edition - New York John Wiley & Sons 1995
Includes bibliographical references and index
0471118141
Marketing -- Management.
Strategic planning.
Developing business strategies / David A. Aaker. - 4th edition - New York John Wiley & Sons 1995
Includes bibliographical references and index
0471118141
Marketing -- Management.
Strategic planning.