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Effective marketing: creating and keeping customers in an e-commerce world /

Zikmund, William G.

Effective marketing: creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. - 3rd edition. - Australia ; Cincinnati, Ohio : South-Western College Pub., 2002. - xxix, 553 pages : color illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 032406392X

Subjects--Topical Terms:
Consumer behavior.
Export marketing.
Marketing.

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