Effective marketing: creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.

TextPublication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002. Edition: 3rd editionDescription: xxix, 553 pages : color illustrations ; 28 cmISBN: 032406392XSubject(s): Consumer behavior | Export marketing | MarketingOther classification: HF5415 ZIK 2002

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415 ZIK 2002 c. 1 (Browse shelf(Opens below))	c. 1	Available	Reg. No. 30671_UTB		813863

Includes bibliographical references and index.

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