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Emotional branding : how successful brands gain the irrational edge /

Travis, Daryl.

Emotional branding : how successful brands gain the irrational edge / Daryl Travis. - Roseville, Calif. : Crown Business, 2000. - xiii, 306 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 076152911X

Subjects--Topical Terms:
Business names--Psychological aspects.

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