Emotional branding : how successful brands gain the irrational edge / Daryl Travis.

By: Travis, Daryl [author.]Material type: Text

TextPublication details: Roseville, Calif. : Crown Business, 2000. Description: xiii, 306 pages : illustrations ; 24 cmISBN: 076152911XSubject(s): Business names -- Psychological aspectsOther classification: HD69 TRA 2000

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD69 TRA 2000 c. 1 (Browse shelf(Opens below))	c. 1	Available	Reg. No. 31212_UTB		815706

Includes bibliographical references and indexes.

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