Normal view MARC view ISBD view

Emotional branding : the new paradigm for connecting brands to people /

Gobe, Marc.

Emotional branding : the new paradigm for connecting brands to people / Marc Gobe. - New York : Allworth Press, 2001. - xxxii, 319 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 1581150784

Subjects--Topical Terms:
Branding (Marketing).
Consumer's preferences.
Motivation research (Marketing).

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)