Emotional branding : the new paradigm for connecting brands to people / Marc Gobe.

By: Gobe, Marc [author.]Material type: Text

TextPublication details: New York : Allworth Press, 2001. Description: xxxii, 319 pages : illustrations ; 24 cmISBN: 1581150784Subject(s): Branding (Marketing) | Consumer's preferences | Motivation research (Marketing)Other classification: HD69 GOB 2001

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD69 GOB 2001 c. 1 (Browse shelf(Opens below))	c. 1	Available	Reg. No. 31194_UTB		814797

Includes bibliographical references and indexes.

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