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Essentials of new product management /

Urban, Glen L.

Essentials of new product management / Glen L. Urban, John R. Hauser and Nikhilesh Dholakia. - Englewood Cliffs, N.J. : Prentice-Hall, 1987. - x, 340 pages : illustrations, charts ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 013286584X

Subjects--Topical Terms:
New products--Management.

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