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Essentials of marketing /

Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6th edition - Mason, Ohio : Cengage Learning [distributor], 2009. - xxix, 546 pages : color illustrations, photographs, photos ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780324656206 0324656203

Subjects--Topical Terms:
Marketing--Management.
Marketing.

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