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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

By: Lamb, Charles W [author.]Contributor(s): Hair, Joseph F [author.] | McDaniel, Carl D [author.]Material type: TextTextPublication details: Mason, Ohio : Cengage Learning [distributor], 2009. Edition: 6th editionDescription: xxix, 546 pages : color illustrations, photographs, photos ; 28 cmISBN: 9780324656206; 0324656203Subject(s): Marketing -- Management | MarketingOther classification: HF5415 LAM 2009
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General Collection General Collection Universiti Teknologi Brunei Library
- at level 2
HF5415 LAM 2009 c. 2 (Browse shelf(Opens below)) Available Reg. no. 032308_UTB 839850
General Collection General Collection Universiti Teknologi Brunei Library
- at level 2
HF5415 LAM 2009 c.1 (Browse shelf(Opens below)) Available Reg. no. 032309_UTB 839849

Includes bibliographical references and index.

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