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Brand essense : using sense, symbol and story to design brand identity /

Gains, Neil.

Brand essense : using sense, symbol and story to design brand identity / Neil Gains. - London ; Phildelphia : Kogan Page Limited, 2014. - ix, 218 pages : illustrations ; 24 cm.

Includes bibliographical references (p. 205-211) and index.

ISBN: 9780749470012

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Corporate image.
Logos(Symbols)

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