Brand essense : (Record no. 18844)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01102nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250701101319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180405s2014 enka g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749470012 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| Modifying agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.1255 GAI 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gains, Neil. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand essense : |
| Remainder of title | using sense, symbol and story to design brand identity / |
| Statement of responsibility, etc. | Neil Gains. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London ; |
| -- | Phildelphia : |
| Name of publisher, distributor, etc. | Kogan Page Limited, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 218 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - Bibliography, Etc. Note | |
| Bibliography, Etc. Note | Includes bibliographical references (p. 205-211) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Logos(Symbols) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 827840 : 033211 c.1 UTB |
| Internal field | Early Childhood Publications Co. |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 827841 : 033212 c. 2 UTB |
| Internal field | Early Childhood Publications Co. |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 827842 : 033213 c. 3 UTB |
| Internal field | Early Childhood Publications Co. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 05/04/2018 | Early Childhood Publication co. | HF5415.1255 GAI 2014 c. 1 | 827840 | 15/03/2021 | c. 1 | 23/12/2022 | General Collection | Reg. No. 033211_UTB | ||||
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 10/07/2017 | Early Childhood Publication co. | HF5417.1255 GAI 2014 c. 2 | 827841 | 01/07/2025 | c. 2 | 01/07/2025 | General Collection | Reg. No. 033212_UTB | ||||
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 10/07/2017 | Early Childhood Publication co. | HF5415.1255 GAI 2014 c. 3 | 827842 | 01/07/2025 | c. 3 | 01/07/2025 | General Collection | Reg. No. 033213_UTB |