Marketing Essentials
McDaniel, Carl
Marketing Essentials - 7th ed. - Sydney : South-Western/Cengage Learning, c2012. - xxiii, 648 p. : ill. (chiefly col.) ; 28 cm.
Previous ed.: published as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel. Mason, Ohio: South-Western, 2009.
Includes bibliographical references and index.
1111221928 9781111221928
Marketing.
Marketing Essentials - 7th ed. - Sydney : South-Western/Cengage Learning, c2012. - xxiii, 648 p. : ill. (chiefly col.) ; 28 cm.
Previous ed.: published as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel. Mason, Ohio: South-Western, 2009.
Includes bibliographical references and index.
1111221928 9781111221928
Marketing.