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Marketing Essentials
Material type:
TextPublication details: Sydney : South-Western/Cengage Learning, c2012. Edition: 7th edDescription: xxiii, 648 p. : ill. (chiefly col.) ; 28 cmISBN: 1111221928; 9781111221928Subject(s): MarketingOther classification: HF5415 MCD
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library | HF5415 MCD c.1 (Browse shelf(Opens below)) | Available | Reg.no. 014234(H)_UTB | ||
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General Collection
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Universiti Teknologi Brunei Library | HF5415 MCD c.1 (Browse shelf(Opens below)) | Available | Reg.no. 014234(H)_UTB | 829460 |
Previous ed.: published as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel. Mason, Ohio: South-Western, 2009.
Includes bibliographical references and index.
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