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Essentials of marketing research/

Babin, Barry J.

Essentials of marketing research/ Barry J. Babin, William G. Zikmund - 6th edition - Boston, MA : Cengage Learning, 2016. - xvi, 494 pages : color illustrations, charts, photographs, portraits ; 28 cm. + 1 Supplementary item

Includes index Supplementary items no.s071 c. 1 [barcode no: 829742] and s072 c. 2 [barcode no: 829743]

ISBN: 9781305263475 1305263472

Subjects--Topical Terms:
Marketing research--Case studies.
Marketing research.

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