Essentials of marketing research/ (Record no. 19823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01174nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260216083926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201118 2016 xxuac g 001 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305263475 |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1305263472 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.2 BAB 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research/ |
| Statement of responsibility, etc. | Barry J. Babin, William G. Zikmund |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 494 pages : |
| Other physical details | color illustrations, charts, photographs, portraits ; |
| Dimensions | 28 cm. + 1 Supplementary item |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 500 ## - GENERAL NOTE | |
| General note | Supplementary items no.s071 c. 1 [barcode no: 829742] and s072 c. 2 [barcode no: 829743] |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | Reference Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 829662 : 033316 c. 1 UTB |
| Internal field | The School Box Enterprise. |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 829663 : 033317 c. 2 UTB |
| Internal field | The School Box Enterprise. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 1 | 17/10/2020 | The School Box Ent. | 4 | HF5415.2 BAB 2016 c. 2 | 829663 | 24/01/2023 | 24/01/2023 | 23/12/2022 | Reference Collection | Reg. no. 033317_UTB | |||
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 17/10/2020 | The School Box Ent. | 2 | HF5415.2 BAB 2016 c. 1 | 829662 | 10/06/2024 | 10/06/2024 | 23/12/2022 | General Collection | Reg. no. 033316_UTB |