Services marketing : an interactive approach /
Fisk, Raymond P.
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. - 4th Ed. - Mason, OH : Cengage, 2013. - p. cm.
Includes index
9781285057132
Marketing --Management.
Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. - 4th Ed. - Mason, OH : Cengage, 2013. - p. cm.
Includes index
9781285057132
Marketing --Management.