Services marketing : (Record no. 20938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00719nam a22002175a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230809093159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120906s2013 ohu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285057132 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.2 FIS 20014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisk, Raymond P. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | an interactive approach / |
| Statement of responsibility, etc. | Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| Suppress in OPAC | No |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| -- | 834135 : 033769 c. 1 UTB |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 31/12/2022 | Direct purchase | HF5415.2 FIS 2014 c. 1 | 834135 | 09/08/2023 | 09/08/2023 | General Collection | Reg. no. 033769_UTB |