Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /
Kim, W. Chan,
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / How to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne. - Expanded edition. - Massachusetts : Harvard Busibess School Publishing Corporation, 2015. - xxviii, 287 pages : illustrations (black & white) ; 25 cm.
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Includes bibliographical references (pages 263-270) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
9781625274496 (hbk. ; alk. paper) 1625274491 (hbk. ;alk. paper) 9781633692879 (hardcover) 1633692876 (hardcover)
New products.
Market segmentation.
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / How to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne. - Expanded edition. - Massachusetts : Harvard Busibess School Publishing Corporation, 2015. - xxviii, 287 pages : illustrations (black & white) ; 25 cm.
"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
Includes bibliographical references (pages 263-270) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
9781625274496 (hbk. ; alk. paper) 1625274491 (hbk. ;alk. paper) 9781633692879 (hardcover) 1633692876 (hardcover)
New products.
Market segmentation.