MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01861cam a2200313 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250114133446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140825s2015 maua g b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781625274496 (hbk. ; alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1625274491 (hbk. ;alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633692879 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1633692876 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| Modifying agency |
UTB |
| 084 ## - BOOK Call Number |
|---|
| Classification number |
HF5414.153 KIM 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, W. Chan, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Blue Ocean Strategy : |
| Remainder of title |
How to Create Uncontested Market Space and Make the Competition Irrelevant / |
| Statement of responsibility, etc. |
W. Chan Kim, Renée Mauborgne. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
How to create uncontested market space and make the competition irrelevant |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Expanded edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Massachusetts : |
| Name of publisher, distributor, etc. |
Harvard Busibess School Publishing Corporation, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 287 pages : |
| Other physical details |
illustrations (black & white) ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"With a new preface, fresh chapters, and updated case studies"--Back of jacket. |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Includes bibliographical references (pages 263-270) and index. |
| 505 0# - Formatted Contents Note |
|---|
| Formatted contents note |
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mauborgne, Renée, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Suppress in OPAC |
No |
| Koha item type |
Korea Corner |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Book |
| CC (RLIN) |
902989 : 017243(H) c.1 UTB |
| Internal field |
Donated by Korea Embassy. |
