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Marketing Management /

Dalrymple, Douglas J.,

Marketing Management / Douglas J. Dalrymple, Leonard J. Parsons - 6th edition - New York : John Willey & Sons Inc., 1995. - x, various paging : illustrations ; 24 cm.

Includes index.

ISBN: 0471552550

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

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