Marketing Management / (Record no. 22859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250406t1995 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471552550 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.3 DAL 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dalrymple, Douglas J., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | Douglas J. Dalrymple, Leonard J. Parsons |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Willey & Sons Inc., |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, various paging : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parsons, Leonard J., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Suppress in OPAC | No |
| Koha item type | Reference Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 817456 : 27676 c. 1 UTB |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 19/07/1995 | HF5415.3 DAL 1995 c. 1 | 817456 | 05/04/2025 | Reference Collection | Reg. No. 27676_UTB |