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Marketing management /

Czinkota, Michael R.,

Marketing management / Michael R. Czinkota, Masaaki Kotabe. - 2nd edition. - Mason, OH : Thomson Learning, [2001]. - xxv, 624 pages : illustrations, photographs ; 26 cm.

Includes bibliographical references.

ISBN: 9780324072655 0324022034

Subjects--Topical Terms:
Marketing--Management--Textbooks.

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