Customer behavior : a managerial perspective /
Sheth, Jagdish N.
Customer behavior : a managerial perspective / Jagdish N. Sheth and Banwari Mittal - 2nd edition - Ohio : South-Eestern, a division of Thomson Learling, 2004. - xix, 487 pages : illustration ; 26 cm.
Includes bibliographical refrences and index
9780030343360 0030343364
Customer behavior --Power, scope and Impact
Customer behavior--Foundations
Customer--Decision and relationships
Customer--building loyalty and value
Customer behavior : a managerial perspective / Jagdish N. Sheth and Banwari Mittal - 2nd edition - Ohio : South-Eestern, a division of Thomson Learling, 2004. - xix, 487 pages : illustration ; 26 cm.
Includes bibliographical refrences and index
9780030343360 0030343364
Customer behavior --Power, scope and Impact
Customer behavior--Foundations
Customer--Decision and relationships
Customer--building loyalty and value