Keeping customers /
Keeping customers /
edited by John J. Sviokla and Benson P. Shapiro.
- Boston : Harvard Business School Press, 1993.
- xv, 416 pages : 24 cm.
- Harvard Business Review book series .
Includes bibliographical references and index.
9780875843339 0875843336
Customer services--United States.
Consumer satisfaction--United States.
Customer relations--United States.
Marketing--Management.
Includes bibliographical references and index.
9780875843339 0875843336
Customer services--United States.
Consumer satisfaction--United States.
Customer relations--United States.
Marketing--Management.