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Marketing challenges : cases and exercises /

Lovelock, Christopher H.

Marketing challenges : cases and exercises / edited by Christopher H. Lovelock [and] Charles B. Weinberg. - 2nd edition. - New York : McGraw-Hill, 1989. - xi, 671 pages : illustrations, photographs, maps, charts ; 25 cm.

Includes bibliographical references.

ISBN: 9780070387898

Subjects--Topical Terms:
Marketing--Case studies.
Marketing--Problems, exercises, etc.

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