Marketing challenges : cases and exercises / edited by Christopher H. Lovelock [and] Charles B. Weinberg.
Material type:
TextPublication details: New York : McGraw-Hill, 1989. Edition: 2nd editionDescription: xi, 671 pages : illustrations, photographs, maps, charts ; 25 cmISBN: 9780070387898 Subject(s): Marketing -- Case studies | Marketing -- Problems, exercises, etcOther classification: HF5415 LOV 1989
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Collection
|
Universiti Teknologi Brunei Library - at level 2 | HF5415 LOV 1989 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 25221_UTB | 809986 |
Includes bibliographical references.
General Collection
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