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Marketing : creating and keeping customers in an e-commerce world /

Zikmund, William G.,

Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico - 7th edition - Australia : South-western College publishing, 2001. - xxxiii, 689 pages : illustrations ; 29 cm.

Includes index.

ISBN: 0324072694

Subjects--Topical Terms:
Marketing.

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