Marketing : creating and keeping customers in an e-commerce world / (Record no. 5961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251218144807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010101s2001 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324072694 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415 ZIK 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : creating and keeping customers in an e-commerce world / |
| Statement of responsibility, etc. | William G. Zikmund, Michael d'Amico |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-western College publishing, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 689 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | d'Amico, Michael., |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 812116 : 30347 c. 1 UTB |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 812858 : 30407 c. 2 UTB |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Public note | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 08/12/2001 | HF5415 ZAK 2001 c. 1 | 812116 | 17/04/2018 | General Collection | Reg. No. 30347_UTB | |||||
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 30/05/2002 | HF5415 ZIK 2001 c. 2 | 812858 | 18/12/2025 | General Collection | Reg. No. 30407_UTB | 18/12/2025 |