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Marketing for the non-marketing manager : marketing is too important to be left to the marketing department /

Sowter, Colin V., 1935-

Marketing for the non-marketing manager : marketing is too important to be left to the marketing department / Colin V. Sowter. - London : New York : McGraw-Hill Book Company., 1995. - xvii, 235 pages : illustrations, charts ; 23 cm.

Includes bibliographical references and indexes.

ISBN: 0077079647

Subjects--Topical Terms:
Marketing.

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