Marketing for the non-marketing manager : (Record no. 5967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00816nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260110084812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950101s1995 nyua g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077079647 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei. |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415 SOW 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sowter, Colin V., |
| Dates associated with a name | 1935- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for the non-marketing manager : |
| Remainder of title | marketing is too important to be left to the marketing department / |
| Statement of responsibility, etc. | Colin V. Sowter. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| -- | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Book Company., |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 235 pages : |
| Other physical details | illustrations, charts ; |
| Dimensions | 23 cm. |
| 504 ## - Bibliography, Etc. Note | |
| Bibliography, Etc. Note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 800557 : 29225 c. 1 UTB |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 04/11/1997 | HF5415 SOW 1995 c.1 | 800557 | 28/06/2016 | 23/12/2022 | General Collection | Reg. no. 29225_UTB |