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Marketing plans : how to prepare them how to use them /

McDonald, Malcolm H.B.,

Marketing plans : how to prepare them how to use them / Malcolm H.B. McDonald. - 2nd edition - London : Heinemann, 1989. - ix, 337 pages : illustrations ; 24 cm.

Includes index.

ISBN: 0434913006

Subjects--Topical Terms:
Marketing -- Planning.
Marketing research.

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