Marketing plans : how to prepare them how to use them / (Record no. 6001)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00806nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260127141937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890101s1989 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0434913006 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.2 MCD 1989 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm H.B., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : how to prepare them how to use them / |
| Statement of responsibility, etc. | Malcolm H.B. McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Heinemann, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 337 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing -- Planning. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 801957 : 19073 c. 1 UTB |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 814973 : 19998 c. 3 UTB |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | HF/5415.2 MCD | Z31554 | 04/02/2009 | 23/12/2022 | General Collection | |||||||
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | HF/5415.2 MCD | Z31553 | 04/02/2009 | 23/12/2022 | General Collection | |||||||
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 28/03/1990 | HF5415.2 MCD 1989 c. 1 | 801957 | 04/02/2009 | General Collection | Local Classification | Reg. No. 19073_UTB | |||||
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 17/05/1990 | HF5415.2 MCD 1986 c. 3 | 814973 | 27/01/2026 | General Collection | Local Classification | Reg. No. 19998_UTB |