Marketing research : an applied approach /
Kinnear, Thomas C.,
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th edition - New York : McGraw-Hill, 1991. - xxi, 856 pages : illustrations ; 25 cm.
Includes bibliographical references and indexes.
0070347573
Marketing research.
Marketing--Management.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th edition - New York : McGraw-Hill, 1991. - xxi, 856 pages : illustrations ; 25 cm.
Includes bibliographical references and indexes.
0070347573
Marketing research.
Marketing--Management.